How Product Managers can gather cutomer feedback & define requirements

There is a good discussion going on at the Ask A Good Product Manager blog run by Jeff Lash on the topic of how a Product Manager who doesn’t have direct access to customers can gather feedback to help define product requirements. Adam Bullied (of Write That Down blog) has a great, detailed post on this.

We agree with Adam’s points in his post about the importance of getting customer feedback. We are very strong believers in getting direct customer feedback, and using it to drive product requirements & feature enhancements. As a matter of fact, our own product roadmap for Accompa is >80% driven by direct feature requests from our customers.

Ways to Gather Customer Feedback

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Should Product Management let Sales drive product requirements?

There has been a good discussion over the past couple of weeks at the How To Be A Good Product Manager and Ask A Good Product Manager blogs run by Jeff Lash on the topic of how Product Management can work effectively with Sales.

One of the questions that was discussed caught our attention:
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Product Management, Passion & Design

Last week, Paul Young at the Product Beautiful blog made an excellent post titled “Is Product Management Incompatible with Passion?“. His post is based on a recent Fortune magazine article titled “The Trouble with Steve Jobs“, and Paul asks the question:

“Is Product Management incompatible with creating products that inspire passion? Product Management’s function is to discover market needs and fulfill those needs with products. But people don’t buy on need alone; they also buy on emotion and other soft factors.”

This is a very thought-provoking topic, and had several insightful comments – make sure to check out Paul’s post. Here are our thoughts on it.
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Hello World!

Hello everyone – We have finally launched our blog! 🙂

Our goal for this blog is to make posts that cover the practical aspects of Product Management – based on our experience doing product management at various companies in the Silicon Valley since the mid-1990s. We hope to make 1-2 posts a month.

Let us get the party started – woohoo!!!!!

Psst:
Interested in an affordable, enterprise-quality software to help you manage requirements in a better way? Check out FREE 30-Day trial of Accompa or Sign Up for a Demo.