Software for PM Frameworks like Pragmatic Marketing Framework ™

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A question our team sometimes gets from our prospective customers is:

Can Accompa software help me implement Pragmatic Marketing Framework™?

I will provide the answer to this question in this blog post.

Legal Disclaimer

Before I get to the answer, here’s the legal disclaimer. Why? We’re committed to respecting the trademarks and rights of others.

Pragmatic Marketing Framework is a trademark of Pragmatic Marketing, Inc. The owner of this blog – Accompa, Inc. – is NOT affiliated with the trademark owner in any way, shape, or form. We’re referring to this trademark in this post as per the “nominative fair use” doctrine of the U.S. trademark law.

So, Does Accompa Support This Framework?

Okay, let us take a look at this question.

If you’re reading this post, you’re probably aware that Accompa is a leading cloud-based software for product management teams. PM teams at more than 100 companies use Accompa to manage and collaborate on requirements efficiently.

While Accompa is NOT designed for, nor tied to any specific product management framework – it is designed to be extremely flexible. As a result of this flexibility – you can easily customize Accompa to implement almost any framework or methodology you’d like to implement.

• We’ve designed Accompa from the ground up to be flexible. You can easily customize it – in just a few clicks, right from your web browser! This helps you implement the framework of your choice.
• We keep this flexibility in mind for every new feature we implement – even though doing so takes a lot of additional time & resources.
• This flexibility is, in fact, the #2 reason given by our customers for choosing Accompa.

How Can I Use Accompa Software to Implement Pragmatic Marketing Framework?

Here’s how you can use Accompa to implement various aspects of Pragmatic Framework:

• Start with “Simple Mode” in Accompa – this will give you one object named “Requirements”.
• Then create custom objects  named:
  • Personas
  • Problems
  • Use Scenarios
• Now, you can track 4 types of requirements artifacts:
  • Requirements
  • Personas
  • Problems
  • Use Scenarios
• You can then customize the attributes you’d like to track for each of these 4 artifacts – using the custom fields feature in Accompa.
• Once you’ve done this – you can start entering requirements data under these artifacts, plus create relationships and dependencies between them!
• You can also slice and dice your data easily – such as:
  • List all requirements (or problems, or use scenarios) for a specific persona.
  • List all personas who need a specific requirement (or who experience a specific problem).
  • and so on…
• You can even create additional objects to track other pertinent data such as “Win/Loss Reports,” etc.
  • With our soon-to-be-released Salesforce.com™ integration, you can even automatically sync Win/Loss data from Salesforce.com into Accompa.

Can Accompa Fit Your Team’s Product Management Framework?

Now the big question! Can Accompa really fit your team’s choice of product management framework?

Honestly – there is only one way to know for sure! Apply for our 30-day free trial. If you’re approved, our team will provide you free support to help you customize Accompa to fit your needs & frameworks. You can then find out whether Accompa works for your team. Fair?

(Apply for 30-day free trial of Accompa, and find out whether Accompa can meet your PM framework needs)

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Michael Shrivathsan

I'm your author, Michael Shrivathsan, an expert in product management with successful experience at several innovative companies in Silicon Valley, USA over the past two decades. I'm also a USPTO patent recipient. For my day job, I'm the VP of Product Management at Accompa, we make the popular requirements management software used by Product Management, Business Analysis, and related teams.

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