I read a nice blog post on the Harvard Business Review website by Rob Johnson who worked with Steve Jobs to create the wildly successful Apple Stores. The following quote caught my eye:

So the challenge for retailers isn’t “how do we mimic the Apple Store” or any other store that seems like a good model. It’s a very different problem, one that’s conceptually similar to what Steve Jobs faced with the iPhone. He didn’t ask, “How do we build a phone that can achieve a two percent market share?” He asked, “How do we reinvent the telephone?” In the same way, retailers shouldn’t be asking, “How do we create a store that’s going to do $15 million a year?” They should be asking, “How do we reinvent the store to enrich our customers’ lives?” (emphasis mine)

This is a great point, and is especially important for product managers building high-tech products to embrace.

Here’s why… [Read more…]

When I was a kid, I used to love Aesop’s fables – short stories with a moral. I even learned some valuable lessons from them, lessons that have helped me as I’ve grown older.

For this holiday season, here’s my little parable for those of us in product management and product marketing (it’s not a fable, it’s a parable!)

Drum roll please… [Read more…]