As we usher in the new decade, I can’t help thinking that this decade is going to be the best one yet for the discipline of high-tech product management.
Why am I so optimistic, you ask? Here are my primary reasons:
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A Better Decade for Product Management?
January 1, 2010 By
An Inside Peek at Doing Product Management for a Product Management Tool
December 4, 2009 By
I received a fun email recently from one of our customers.
As many of you know, at Accompa we make a popular SaaS tool used as product management tool (by PM teams) and requirements management tool (by Engineering teams). Some of you may also know that I manage the Product Management & Marketing teams at Accompa.
Our customer was wondering in his email how it’s like to do product management for a product management tool! I hadn’t consciously thought about it a lot before – but his question got me thinking.
The more I thought, the more I realized there are indeed several differences. In this post, I give you an “inside peek” into the key differences in doing product management for a product management tool. Read & enjoy! 🙂
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Should User Interface (UI) Be a Part of “Requirements”?
November 20, 2009 By
Just a quick post to address a question that seems to come up quite frequently.
Should “User Interface” (UI)Â be a part of requirements? Do UI specs constitute requirements?
Here is my quick answer to this question…
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Personas are Great – For Wasting Time!
October 15, 2009 By
I’ve been meaning to write this post for a while. Recently, I saw a couple of blog posts on this topic (here and here) from bloggers I respect a lot. This spurred me to finally get around to writing this post.
This post is about using “personas” as a part of software requirements process. It’s not about marketing, sales or other activities.
At most companies, personnel with the job title of “product managers” or “business analysts” write Requirements Documents. These documents are then used by engineering teams to build and test the software.
There’s a school of thought that says that Personas are a very useful concept as a part of gathering and documenting requirements.
Having been a part of a few teams that tried to use personas in their requirements process – I consider personas mostly a waste of time. Here’s why…
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Death of Product Management at SaaS Companies…
September 23, 2009 By
Last night I got an email from a company with the subject “Saas and the death of software product management“.
And… with the subtitle of “Or, While You Weren’t Looking, Your Product Manager’s Job Became a Zombie”.
The email said the following:
The growth of the SaaS business model spells the end of product management as it’s been defined in the software industry for the last thirty years… Current product management functions such as tick list herding, MRDs, PRDs, “Agile” product management and the concept of no responsibility, no accountability, and no authority will soon be as relevant to SaaS companies as DOS 3.0 and floppy disks…
Do you think what this email says is correct? Here are my thoughts on it…
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