An Inside Peek at Doing Product Management for a Product Management Tool

December 4, 2009 By

I received a fun email recently from one of our customers.

As many of you know, at Accompa we make a popular SaaS tool used as product management tool (by PM teams) and requirements management tool (by Engineering teams). Some of you may also know that I manage the Product Management & Marketing teams at Accompa.

Our customer was wondering in his email how it’s like to do product management for a product management tool! I hadn’t consciously thought about it a lot before – but his question got me thinking.

The more I thought, the more I realized there are indeed several differences. In this post, I give you an “inside peek” into the key differences in doing product management for a product management tool. Read & enjoy! 🙂
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Filed Under: Product Management, Product Marketing, Product Roadmap

Product Management vs. Product Marketing – 2 Departments or 1?

August 25, 2009 By

Today, at the vast majority of software companies that have 500 or more employees, there are two separate but closely related departments: “Product Management” and “Product Marketing“.

I believe this is a fundamentally flawed setup for today’s fast-changing markets – a setup that leads to confusion over roles, lack of ownership, unnecessary politics & poor morale – and often RUINS innovation.

This belief is based on my experiences at successful companies in Silicon Valley over the past two decades, and discussions with friends/colleagues in the industry who manage Product Management and/or Product Marketing departments.

In this blog post, I describe the reasons for my belief and provide an alternative solution.
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Filed Under: Product Management, Product Marketing

Sales reps do it, Engineers do it, Why not product managers?

August 26, 2008 By

Yesterday I spoke with a prospective customer. They are a midsize enterprise software company, here in Silicon Valley. The reason they’re shopping for a requirements management tool?

They lost a big sales deal (worth several hundreds of thousands of dollars) because they lost track of a critical requirement when their product manager left their company…
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Filed Under: Product Management, Product Marketing

Practical Steps for Product Managers to Prioritize Requirements Using ROI

June 24, 2008 By

In our last post on this blog, we talked about how ROI Metric can be very helpful to product managers in prioritizing requirements and feature requests.

In this post, we’d like to outline some practical steps that PMs can use to get started with this practice…
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Filed Under: Product Management, Product Marketing, Product Roadmap

Product Managers: The One Number You Should Know While Prioritizing Requirements

May 22, 2008 By

A couple of excellent posts in the blogosphere this week emphasized why you should consider customer problems solved and value added to customers while deciding which requirements/features to implement in your next release.

Scott Sehlhorst wrote:
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Filed Under: Product Management, Product Marketing, Product Roadmap
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