A Better Decade for Product Management?

As we usher in the new decade, I can’t help thinking that this decade is going to be the best one yet for the discipline of high-tech product management.

Why am I so optimistic, you ask? Here are my primary reasons:
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An Inside Peek at Doing Product Management for a Product Management Tool

I received a fun email recently from one of our customers.

As many of you know, at Accompa we make a popular SaaS tool used as product management tool (by PM teams) and requirements management tool (by Engineering teams). Some of you may also know that I manage the Product Management & Marketing teams at Accompa.

Our customer was wondering in his email how it’s like to do product management for a product management tool! I hadn’t consciously thought about it a lot before – but his question got me thinking.

The more I thought, the more I realized there are indeed several differences. In this post, I give you an “inside peek” into the key differences in doing product management for a product management tool. Read & enjoy! 🙂
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Should User Interface (UI) Be a Part of “Requirements”?

Just a quick post to address a question that seems to come up quite frequently.

Should “User Interface” (UI)  be a part of requirements? Do UI specs constitute requirements?

Here is my quick answer to this question…
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Personas are Great – For Wasting Time!

I’ve been meaning to write this post for a while. Recently, I saw a couple of blog posts on this topic (here and here) from bloggers I respect a lot. This spurred me to finally get around to writing this post.

This post is about using “personas” as a part of software requirements process. It’s not about marketing, sales or other activities.

At most companies, personnel with the job title of “product managers” or “business analysts” write Requirements Documents. These documents are then used by engineering teams to build and test the software.

There’s a school of thought that says that Personas are a very useful concept as a part of gathering and documenting requirements.

Having been a part of a few teams that tried to use personas in their requirements process – I consider personas mostly a waste of time. Here’s why…
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Use Case Template and an Example

In a recent post, I provided a definition of use case as well as an example.

The example I provided uses a very simple format. In most real-world projects, teams find it helpful to use a more fully-dressed format.

In this post, I share a use case template in a fully-dressed format, as well as a use case example using the template. You can even download the template as a Microsoft Word file.

Alright, here we go…
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