Why “Win/Loss Reports” Shouldn’t Drive Your Product Roadmap

Mike Boudreaux, a fellow Twitterer on Product Management topics, said the following recently – tongue planted firmly in cheek (I think)!

Typical win/loss analysis from sales force: majority of losses due to product and price. Majority of wins due to relationship.

Once I stopped chuckling, this got me thinking of the many pitfalls of overly relying on Win/Loss Reports to drive your product roadmap. Here was my tweet to Mike.

I’d like to expand on my tweet in this blog post.
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Feature Requests From Customers Are Really About Unsolved Problems

I recently read a nice post by Cindy Alvarez in her blog –  Saying “No” to… Feature Requests

One sentence in her post caught my eye:

…many requests for solutions are obscured insights into problems.

This is an excellent point by Cindy.
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Product Management Tools

Hi there – We’ve been on a short hiatus from blogging, as we were working hard to get our Spring 2009 release out on time. We did so on Monday – hooray! 🙂

This is a short post, but we wanted to share this interesting list with you…

It is based on a quick survey we ran to visitors to some pages of our site between Jan-12th and March-16th. We asked the visitors who were in Product Management or Product Marketing to give us a list of tools they use most often to perform their day-to-day tasks.

Here’s the list of top-10 tools in order of their popularity. [Read more…]

A Call to Product Management Professionals Everywhere

Happy New Year everyone – 2009 is here!

One of our sales reps is close friends with a sales rep from a competitor – let us call them Jim and Bob (not real names!). They actually spent the Christmas holidays skiing together.

One of the stories they commiserated on was how they both felt that executives [Read more…]

Persona Grata – How to Use Personas to Manage Your Requirements Better

Do you and your product management team use “Personas” while defining and managing your requirements? If not, personas may be a valuable addition to your arsenal of tools to help you manage your requirements more effectively.

What is a “Persona”?

A Persona is an abstracted representation of a typical user of your product.
[Read more…]