Product Marketing - 4/7 - Product Management Insights

What Product Managers Can Learn: Zendesk vs. Help Scout

March 24, 2014 By Michael Shrivathsan

At Accompa, we strive to provide the best customer service we possibly can. It is one of our key differentiators.

A big part of being able to provide consistently excellent customer service is having the right tools & processes. To this end, our Support team had been using Zendesk for several years.

But they switched recently to Help Scout. When I talked with them about it, I realized this switch had a very interesting lesson for product managers. In this post, I’d like to highlight this lesson. [Read more…]

Filed Under: Product Management, Product Marketing, User Experience Design

“Validating” Your Idea: Much Ado About Nothing?

March 17, 2014 By Michael Shrivathsan

I recently read an excellent post by Roger Cauvin titled Stop validating, start falsifying.

Roger makes a compelling case in his post that the theory of “validation” that is uber-popular nowadays in Silicon Valley – especially in “lean startup” circles – has its flaws.

In this post, I’d like to share share my thoughts on this. [Read more…]

Filed Under: Product Management, Product Marketing

Product Management Comic: They Call Me All the Time

February 24, 2014 By Alex Ramirez

Everybody loves a laugh! Right?

So, we have a new tongue-in-cheek comic series: A Day in the Life of a Product Manager.

We hope you enjoy reading them as much as we enjoy creating them!

Episode 1: “They Call Me All The Time”

Filed Under: Product Management, Product Marketing Tagged With: comic, product managers

Sharing Product Roadmap With Customers: 5 Simple Ways

February 3, 2014 By Michael Shrivathsan

In last week’s post, I discussed the benefits of sharing product roadmap with your customers.

I also mentioned that we share our Product Roadmap with all of our customers. Wondering how you can do so too?

In this post, I will share 5 simple ways you can share your product roadmap with your customers – and start realizing the many benefits.

Let’s get started, shall we? [Read more…]

Filed Under: Product Management, Product Marketing, Product Roadmap

Product Managers: Share Your Product Roadmap With Customers

January 29, 2014 By Michael Shrivathsan

I read an interesting blog post yesterday written for customer success managers.

That post recommended customer success managers to share product roadmaps proactively with their customers.

I believe that idea applies equally, if not more, to Product Managers.

In this post, I’m outlining the reasons why… [Read more…]

Filed Under: Product Management, Product Marketing, Product Roadmap Tagged With: product managers, product roadmap software, product roadmaps

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